Value in barter

12 02 2011

Honest Ed's knows bargains are where it's at.

Will trade services for goods!

I learned a valuable lesson this week in the value of trades in the current economy. The lesson comes courtesy of a local winery’s event – Township 7’s Taste the Stars – that I’m filming tonight. Because I’d already filmed their grape stomp in October, they asked if I would come back and film the making-of sparkling wine demonstration.

Since I’m always up for more time on the camera (we shoot with Sony’s PMW EX1-r) and…. because it was fascinating… and for a good cause… and… so…

I had to pull out the camera. I couldn’t not record the making of a local sparking wine.

Without going into specifics, we eventually agreed on a trade for services that didn’t involve money.

“But, but!” the business-minded entrepreneur sputters, “You’re trying to start a business! Shouldn’t you be charging for services?”

Absolutely. You cannot afford to stay afloat and actually build a business if you do pro-bono or practically free work all the time. If you provide a service, generally you get paid for it.

But I’m starting to see that credibility and providing a service can be very different things. To get to the point where we can be seen as professionals, we have to bank credibility and track record. It doesn’t just come with the website.

Our company is new. Blue Cyrus is just starting out and no one knows us from a regular wedding-video service, or that we’re professionals who have graduated a little beyond handheld camcorder status. Sometimes, to build credibility we need to work a little harder to prove our true value.

So proving ourselves as professionals can sometimes can mean going the extra mile and doing things for free. I’m ok with that.

Besides, there’s a reason I chose a winery after all…

Let’s just say Township 7’s wine is good enough for Queen Elizabeth II, and it’s said she has great taste.

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